Empowering Innovation

Gevers, European market leader in Intellectual Property, steps up their game with a strategic rebranding to reinforce its 125-year legacy of protecting innovation. “At the heart of this initiative lies Gevers’ deep-rooted commitment to remain at the forefront of intellectual property protection, adapting to industry shifts while nurturing visionary ideas,” says Bram Dejan, Managing...

In the previous article, we saw that the abolition of the graphic representation requirement in 2017 has enabled companies to protect new types of “non-traditional” trademarks in the European Union, such as position marks, multimedia marks, etc.This removal has also enabled “non-traditional” trademarks that could already be protected before this date to be protected...

Introduction Artificial Intelligence (“AI”) is being viewed as an increasingly useful tool that has impacted a number of industries. The integration of AI is transforming the methods in how companies create products and how they interact with suppliers and customers. The fashion and design industry is no exception. AI-technologies are used in almost every segment of the value...